Instructional Content: Module 4 - Developing Your Value Proposition

Welcome to the execution guide for Module 4! If the slides showed you the "why" and "how" of value propositions, this is your workshop to build them. We'll turn your Module 3 Roadmap Profiles into 3-5 tailored offers that position your nonprofit as an indispensable partner—solving the business's priorities with your unique assets (programs, events, audience, etc.). This is Value First Approach™ in action: Invite them to co-create impact, proving your worth before any funding ask.

Expect 30-45 minutes here: 10 min auditing assets, 15 min matching/building props, 10 min messaging. By the end, you'll have entries in your workbook's Value Prop Builder template—ready for Module 5 outreach. We'll use the South Carolina financial literacy example throughout, plus the Dutch humanitarian nonprofit for inspiration.

Pro Tip: Work from your top 3 profiles (high-alignment businesses). Focus on one priority per prop—keep it laser-sharp. Remember: The goal is mutual gain, not extraction.

Step 1: Audit Your Internal Assets (Mine the Gold)

Before matching, list what you bring to the table. This isn't exhaustive—aim for 5-10 items that are easy to share (low/no cost to you).

Quick Brainstorm Exercise:

• Grab your workbook or a notepad.
• Answer these:
  • What programs/events do we run? (E.g., Weekly financial literacy workshops with 200+ attendees.)
  • Who do we reach? (E.g., Homeless individuals/families in financial distress—prime for banking services.)
  • What expertise/data do we have? (E.g., Success stories on debt reduction; community insights.)
  • Unique Hooks: Guest speaker slots? Co-branded sessions? Audience access for promo?
• Transfer to a "My Assets" column in the Value Prop Builder template (add if not there).

Time: 10 minutes.

Example (Financial Literacy Nonprofit): Assets include: Weekly workshops (audience access), participant testimonials (PR value), co-education slots (expert sharing).

Real-World Tie-In: The Dutch humanitarian org audited assets like employee trainings (for HR) and logo placements (for marketing), creating bundled offers that appealed across departments.

Step 2: Match Assets to Priorities & Build the Prop

For each of your 3 profiles, create a value prop: A specific invitation that helps their goal using your asset.

4-Step Formula (From the Slides):

1. Pick Priority: From Roadmap Profile (e.g., Bank's goal: "Increase community account openings").
2. Brainstorm Matches: What asset fits? (E.g., Workshop audience = direct access to motivated participants).
3. Define Offer: Make it concrete/measurable (E.g., "Join our next session: 10-15 min for your staff to present + on-site sign-ups").
4. Refine for Win-Win: Add your angle (E.g., "Builds trust in our shared community—let's co-empower financial stability").

Time: 15 minutes (5 min per prop).

Example Build (Financial Literacy Nonprofit):

• Priority: Community customer growth.
• Asset: Weekly sessions.
• Offer: Invite bank rep to co-teach (10 min slot + booth for accounts).
• Win-Win: They get leads; you get enhanced program credibility. Result? They funded ongoing slots.

Real-World Tie-In: Dutch org matched "employee volunteering" priority to their global aid trainings—offer: "Host a session at your office for 50 staff, tracking volunteer hours for ESG reports." Led to multi-year deals.

Step 3: Craft Messaging with the Simple Formula

Your message is the delivery vehicle—short, warm, and prop-focused. Use this 3-Part Formula for all formats:

• Introduce & Align (20%): Who you are + quick research tie-in (builds "You get us").
• Propose the Prop (60%): The specific offer + their benefit (the hook).
• Call to Action (20%): Easy next step (e.g., "Chat 15 min?").

Keep total: 100-150 words. Personalize with name/priority from profile.

Format Templates (Copy to Workbook):

• Email Template: Subject: [Personalized, e.g., "Quick Idea: Partnering on Community Financial Empowerment"] Hi [Name], I'm [Your Name], founder of [Org]. We [brief mission, e.g., "empower financially challenged folks in SC via literacy programs"], and I admire [Company's] commitment to [priority, e.g., "local economic growth"]. I'd love to invite you to co-lead a segment in our weekly workshop (200+ attendees)—a 10-min slot to share banking tips, giving direct access to participants eager for stability. It's a low-lift way to boost your community presence while amplifying our shared impact. Open to a quick call next week? Reply or book here: [Calendly link]. Best, [Your Name] | [Contact] | [Org Site]
• LinkedIn (2-Part): Part 1: Connection Request: "Hi [Name], Love [Company's] work on [priority]. As founder of [Org], we align on [shared mission bit]. Let's connect?" Part 2: Follow-Up Message (1-2 days later): [Use formula above, shortened: Introduce/align → Prop → CTA.]
• Call Script (30-Second Opener): "Hi [Name], this is [Your Name] from [Org]. Quick intro: We [mission + align to priority]. I reached out because our weekly workshops could be a perfect fit—imagine your team sharing expertise with 200 community members, driving real engagement for [Company]. Worth 15 min to explore? Great, how's [suggest time]?"

Time: 10 minutes (draft one per prop).

Example (Financial Literacy): "Hi Sarah, I'm Jamal from SC Financial Empowerment. We help homeless families rebuild via literacy programs, aligning with [Bank's] community outreach goals. Join our next workshop as a guest educator—10 min to connect directly with participants opening accounts. Let's chat Thursday?"

Pro Tip: Test aloud—does it flow conversationally? Tweak for tone (warm, collaborative).

Step 4: Supercharge with Grok (AI Acceleration)

AI like Grok (me!) spots matches you might miss and polishes messaging. Use these prompts for your profiles—copy-paste into a chat, filling [brackets]. Provide details from Modules 2-3 for precision.

Prompt Template 1: Identify Values/Offers (For Any Business)

(Generates 3-5 tailored props based on alignment and joint areas.)

"Grok, I'm a nonprofit founder crafting value props for corporate partnerships. My org: [mission statement, e.g., 'Empower financially challenged in SC via literacy programs']. We serve [audience, e.g., 'homeless/low-income families']. Key assets: [list 3-5, e.g., 'weekly workshops (200 attendees), success data, co-ed slots'].

Target business: [Company Name], [location]. From research: Priorities include [top 1-2, e.g., 'community account growth, ESG reporting']. Alignment levels from our scorecard: [brief, e.g., 'Levels 2,4,5—audience overlap, community benefit, our value offer'].

Suggest 3 specific, low-cost partnership opportunities where we invite them to join our assets to advance their priorities. For each: Describe the offer, value to them (e.g., leads/PR), joint impact area, and why it fits our alignment. Keep actionable and mutual-win focused. Output as numbered list."

Example Output Snippet:

• Offer: Co-lead workshop segment.
• Value to Them: 10-min talk + on-site booth for 50+ potential accounts.
• Joint Area: Financial stability.
• Fit: Leverages audience access (Level 2).

Prompt Template 2: Generate Resonant Messaging

(Tailors a message from your prop draft.)

"Grok, refine this outreach message for a [format, e.g., 'LinkedIn follow-up']. My nonprofit: [mission summary]. Target: [Name] at [Company], priority [e.g., 'community growth']. Prop: [your hook phrase, e.g., 'Join workshop for audience access'].

Make it 100-150 words: Warm intro/align (use research nod), bold prop with benefits, clear CTA. Tone: Collaborative, mission-driven, non-salesy. Ensure it resonates with [priority/business type, e.g., 'bank's local focus']. Output the full message + subject line (if email)."

Example Output Snippet: Subject: Collaborating on SC Financial Futures Hi [Name], ... [Polished version of your draft].

Pro Tip: Run one prop through each prompt—Grok sparks ideas, but own the final tweak.

Ethical: Base on public research; no fabricating.

Your Action Item: Build & Prep for Outreach

1. Today: Complete 3 entries in Value Prop Builder (one manual, two with Grok). Draft messages for each.
2. Track: In workbook, note "Prop Resonance Score" (1-5: Does it excite you?). Share anonymized in forum for feedback.
3. Milestone: With props ready, you're 60% to funding—visualize that first "Yes!"
4. This isn't just offers—it's invitations to transformation, like the literacy nonprofit's bank win.
5. Head to Module 5: Deploying these in irresistible sequences. Go create value!